Living Sasquatch was created as a way to further connect consumers with Sasquatch and the Jack Links Brand. Living Sasquatch 'takes user-generated content to the next level' and marries it with social networking by allowing users to control a virtual Sasquatch and share their interaction with friends. Living Sasquatch gave users the ability to move Sasquatch through as many as 36 seamless animations, with a plethora of emotions and temperaments at their disposal. Users could also text messages to the actions for further customization.